metamoda mindmap
target audience
young people
teenagers
young adults
14-23??
logo
catch their attention
needs to be modern and bold
simple and sleek
up and coming
fonts styles
didot
baskerville
fontin sans
lato
colour scheme
blue
blues really relate to gaming as a whole and I feel as though it is a modern an stylish colour but it also links to some emotions like being responsible which is a good direction for the company to try and steer their clients into.
aerial
easily recognisable
purple
this colour links to imagination and being inspired so this is a good way to represent the company with wanting to inspire creativity people and show new styles.
people who enjoy discounted shopping