metamoda mindmap

target audience

young people

teenagers

young adults

14-23??

logo

catch their attention

needs to be modern and bold

simple and sleek

up and coming

fonts styles

didot

baskerville

fontin sans

lato

colour scheme

blue

blues really relate to gaming as a whole and I feel as though it is a modern an stylish colour but it also links to some emotions like being responsible which is a good direction for the company to try and steer their clients into.

aerial

easily recognisable

purple

this colour links to imagination and being inspired so this is a good way to represent the company with wanting to inspire creativity people and show new styles.

people who enjoy discounted shopping