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Factors That Influence Consumer Choice - Coggle Diagram
Factors That Influence Consumer Choice
Price
Quality
research
accessibilty
convenince
physical description
how the product makes us feel
environmental impact
companies' experience with the producing that product
loyalty
manufacturing process
dependence (need for it)
brand
packaging
how it's advertised
Quantity (how much you get)
Peer pressure (The Norm)
Motivation
Supports a cause
How much money you have
Product reviews
The steps in order to obtain it
social media (influencers)
customer service
Income
Where it's made
Function of the product
addctions
investments
celebrity endorsments
discounts
niche
unique
culture
Age
shelf life