Public relations
Internet & Mass Media
Motivators and demotivators
job:
to have a steady job
a job vacancy
to have employer
to receive benefits
a loss of job
to be well-paid
a low / an average salary
move up the career ladder
work from home
to gain experience
finance & money:
private, pocket, spending money
borrow, set aside, donate, invest money
be worth a lot of money
to cost a lot of money
to make a payment
to make a profit / loss
a cost of living
to pay by credit card
to buy in bulk
to clear a debt
to gain a financial independence
to manage one's finances
achievement:
achievement of goal
a scientific achievement
be / constitute / represent achievement
a feeling / sense of achievement
to have explicit goals
to bring success
put in a great deal of effort
win the decisive victory
recognition:
achieve, earn sb, gain, get, obtain, receive, win recognition
a struggle for recognition
to become famous
to have an impact on people
to have fans
fears:
be filled with, be gripped by, be paralysed by / with, be trembling with, express, show, voice fear
experience, feel, have
an emotional reaction to
to bite one's nails
to have a phobia
to become paranoid
Politics
Elections
Business
Black PR
Society
Credible elections
to abide by the results of an election
to bolster voter trust
to be overturned (about results of elections)
to ensure fairness
transparent election process
to be accused of stealing an election
to verify the process
electoral integrity
be open to scrutiny
to reflect the will of the people
Vital qualities of
a prospective leader
to have a clear vision
to embody integrity
to adhere to smb's moral principles and core values
to give credit to smb
to possess diplomatic dexterity, political savvy, fairness, perseverance, accountability
Polls
to run for president
to announce smb’s candidacy
to take office
a landslide victory
be impeached
polling day/ location
to go to the polls
a recent poll
to cast a ballot
to go into a booth
to make a bullet paper a nul (and void)
to vote in the run-off election
an eligible voter
to use an absentee ballot
to vote by mail
a peaceful transfer of power
an overwhelming/ slim majority of voters
Terms and types of elections
lame duck term
overlapping terms
run-off elections
upcoming elections
general elections
primary elections
inclusive elections
transparent elections
Election system
in the USA and in the UK
the USA
swing voters/ states
a battleground state
electors
electoral college
the UK
MP
a voting constituency
Political debates
Process
to give a platform to smb
to give prime-time exposure
to dodge debates
to pass bipartisan legislation
to offer follow-up rebuttals
a candidate showdown
to become mainstays of the electoral process
to promote accountability of smb
benchmarks of a healthy democracy
dog whistle
Pros and cons
Cons
to get a flawed impression of a candidate
to manipulate the public with populist ideas
to depict a one-sided/ comprehensive picture of reality
to misuse statistics
be trapped with fake news
Pros
to increase the overall voter turnout
to regain trust in politicians
to provide underdogs a chance to stand out
to expose flawed arguments
to facilitate the decision
Manipulations
to bribe voters into voting for smb
be swayed by voter fraud
to outspend an opponent
to disrupt targeted messages
to wreck smb’s image
to suppress or intimidate voters
mudslinging
political/media spin
disinformation and misinformation
propaganda
gaslighting
Protection
risk management
to maintain a good reputation
to enhance reputation
to act preventive
to uphold transparity
to prepare rebuttals in advance
to aviod traps and trigger points
to mitigate risks
to insure compliance with legal standarts
to repel information war
Methods and techniques of dark PR
to develop compromising information
to organise lobbying, the information war, the leak of information
to trigger a backlash
to spread rumours
to get into rival’s network and steal information
to identify vulnerabilities
to put smb in compromising situation
to embed the material in fake news
to generate fake news
to control the information flow
industrial espionage
smear campaign = dirty tricks
information hacking
a covert (hidden) dark activity
an unauthorised leak
blocking
Objectives
the collapse of a business
to destroy corporate reputation
a long term financial damage
to discredit a competitor
Cyber bullying
Internet
social media
the misuse of social media
to prioritise profit over (users’ safety)
an abundance of devices with internet access
to attack multiple social media users
to receive "unwanted contact" online
the emergence of threats
to take action against social media giants
to keep in touch with (peers)
to become intertwined with (smart devices)
a slew of screenshots from smth
anonymity
to remain anonymous
online harassment / abuse
the spreading of malicious rumours
“doxxing” – posting sn’s private info
sides of the conflict
victim
to fall victim to cyberbullying
to contemplate suicide
to turn to a trusted adult for smth (help)
to be stalked online
to start ostracising oneself from smb
skipping school for (a week)
aggressor
to perpetrate cyberbullying
to attack without obstruction.
to classify the perpetrators as smb
to badger smb with texts and posts.
to occur alongside verbal aggression / violent behaviour
dissemination of abusive material
to flooded one's messenger with smth
vulgarities / veiled threats of violence
'friend-turned-bully'
to be attention-seeking
offensive name-calling
threats of violence / mean comments
school
an argument in real-life settings
an increase in bullying in smth (schools)
to hinder learning
a shortage of teachers
teachers' unsustainable workload by + ger
one's formative years
to raise awareness about cyberbullying
to prob cyberbullying complaints
mental health
a long-lasting impact on smth
to suffer in silence
the torrent of online abuse
to put the traumatic episode fully behind smn
to struggle to make friends
to took a toll on smb
the lingering aftermath
to have an enduring impact
laws
a lack of regulation in smth
to be addressed at a wider level
to address cyberbullying
to lead to court injunctions / civil penalties
anticipating technology trends
technology
to detect “toxic” language in smth (messages)
the spellcheck of bullying.
to receive instantaneous feedback on smth
to remove offensive content
reach maturity / saturation
parents
to take more preemptive measures
to push for an answer
to make a complaint / police report
Memes
social media
to be used countless times on smth (social media)
to be at the epicenter of smth
to be meme-ified by smth (the Internet)
to post a dank meme on smth
to help the meme thrive
to pay little heed.
to be an “effective campaigning tool”
culture
a mode of expression
to be the zeitgeist
a work of near-endless interpretability
to support different interpretations
an absurdist version of smth
to be turned into a language
a sense-making device
to transcend cultures
meme-based culture
online fame
pros
to reap reward of smth (fame)
to become internet famous for smth
to capitalize on viral fame / to cash in on online fame
an endorsement deal
to feature smb on billboards / advertisements
to embrace the meme’s popularity.
to transform smb into a celebrity
cons
to get smth scrubbed from (the internet)
to call smb by the name of smb/smth
to get the shock of smth
to reconcile one's online renown with smth
to intersect with one's online infamy
to stay out of the spotlight
virality
to proliferate across the internet a meme’s widespread virality
to become a meme through (untethered virality)
to go viral = to become a meme
to explode and recede
gen Z
to trivialize important issues
to warp one's understanding of smth
to cope with the uncertainty
to have socio-political currency
to offset dire situations with smth (laughter)
to be present / cognizant to global issues
copyright
a copyrighted asset.
a use for personal gain
to violate smb’s copyrights.
to establish licensing deals
copyright protection in smth
to entail widespread copyright infringement.
to exist in a legal gray area
to do smth in good faith
to sell for an enormous sum
entertainment
to bring collective joy to smb/smth
a “ubiquitous source of light entertainment”
Black PR campaign participants
a PR agency
a troll factory
an attacker
a stakeholder
to get in the crosshairs of a dark pr campaign
relationships:
brief, casual, family, human, interpersonal, one-to-one, personal, doctor-patient, parent-child relationship
to have a lot in common
get on really well
to settle down
to maintain a positive relationship with someone
to break up
to have a crush on someone
Better half or other half
science:
the history of science, the laws of science, science and technology, the world of science
to carry out research
to conduct an experiment
classical sociology
education:
give sb, provide (sb with) education
educational institution
school, college, university
qualification, sertificate, diploma
curriculum
additional needs/special needs
distance learning
relatives:
close, near
distant, blood, family
dependent, disabled, ill, sick, distressed, grieving
care for, give support to, help, look after, support relatives
live with, stay with, visit, trace relatives
friends:
best, bosom, close, dear, good, great, intimate, real, special,
faithful, loyal, true, lifelong, long-standing, old
family, personal, childhood, school friends
mutual friend
become, remain friend
a circle of friends