Media Ownership
Theorists
Synergy & Cross Media Convergence
New Media Technologies
The Spread of Technology
Technological Convergence
Global and Local Audiences
Your media consumption
Curran and Seaton
the media is controlled by an increasingly smaller number of companies primarily driven by the logic of profit and power
the idea that media concentration generally limits or inhibits variety, creativity and quality
example essay questions:
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Discuss the issues raised by media ownership in the production and distribution of medias texts in your chosen area.
Thunder Road
Disney
Independent films have a greater freedom of expression, however they can’t afford sophisticated technology and have limited marketing opportunities and they need to work with other companies to have a greater success.
The oligopoly of the big six have a greater control of the market which allows them to have a greater budget, however they have less freedom of expression and need to use safe genres, themes, etc.
-distribution: they can advertise their films in other ones they own which allows them to reach more people.
synergy
cross media convergence
Disney and PUBG mobile synergy
Disney +
the promotion of a series of linked products from different subsidiaries of a company
how audiences consume media texts in different formats on a range of platforms
example essay questions:
Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences. To what extent do you agree with this statement?
section B theorists
Hesmondhalgh Cultural Industries Theory
Believes that media industries need to minimise risks and maximises profits in order to be successful
Shirkey End of audience theory
the internet and technology has completely changed the relationship between producers and audiences
End of passive audiences - technology has turned them into an active 'prosumer' who likes to 'speak back' to the media, and create and share their own content
Regulation Theory
Needs of the citizen are in conflict with the needs of the consumer because protection can limit freedom
Regulating media to protect citizens from harmful content can limit the freedom of expression
Leadbeater's 'We Think' Theory
The internet has encouraged prosumers and has opened up the world of media to everyone, not just professionals
Internet = bird's nest. The internet is full of people who want to contribute their own ‘twig’ to build something bigger and better