Please enable JavaScript.
Coggle requires JavaScript to display documents.
Media Ownership, section B theorists, Synergy & Cross Media…
Media Ownership
Disney
The oligopoly of the big six have a greater control of the market which allows them to have a greater budget, however they have less freedom of expression and need to use safe genres, themes, etc.
-distribution: they can advertise their films in other ones they own which allows them to reach more people.
Theorists
Curran and Seaton
the media is controlled by an increasingly smaller number of companies primarily driven by the logic of profit and power
the idea that media concentration generally limits or inhibits variety, creativity and quality
example essay questions:
Discuss the issues raised by media ownership in the production and distribution of medias texts in your chosen area.
Thunder Road
Independent films have a greater freedom of expression, however they can’t afford sophisticated technology and have limited marketing opportunities and they need to work with other companies to have a greater success.
section B theorists
-
Regulation Theory
Needs of the citizen are in conflict with the needs of the consumer because protection can limit freedom
-
-
-
-
-
-
-
-
-