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BRAND - Coggle Diagram

- - - - Visual, text and verbal codes
        
        Brand values reflects a lifestyle
        
        Brand identifies its target market
      - BRANDS: manufacturers of needs
        
        SELF-REALISATION
        
        ESTEEM
        
        MEMBERSHIP
        
        SAFETY
        
        INSTINCTIVE NEEDS
        
        YOUNIQUENESS STRATEGY
        
        !!! MEMORY OF THE BRAND
        
        Luxury Brands
        
        History of luxury names
        
        death ≠ end → rebirth
        
        Nature, economic value and identity
        
        World fo Luxury ⇔ Luxury Brand
        
        Various meanings
        
        GOAL : becoming the benchmark
        
        no comparison
        
        IDENTITY
        
        1 more item...
    - - 1) VALUE
        
        Quality and Personality to the extreme
      - 2) EMOTIONS
        
        Experience in the boutique
      - SLEEPING LUXURY BRAND
        
        forgot to preserve their luxury identity
        
        Moncler Burberry
        
        How to awaken
        
        1) Increasing value
        
        changing perception, old → classic
        
        2) Budgeting
        
        Investments in communications
        Increase turnover
        
        3) Timing
        
        As quickly as possible
        
        New distribution channels to re-entry in reference market