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Initial research - Coggle Diagram
Initial research
Dish ideas
fish cakes
brownie
burger
soup
mac & cheese
pizza bagels
sausage rolls
scones
cupcakes
What I want to find out
common dishes served in cafe
what consumers are looking for in café foods
expectation of quality and price
what seasonal ingredients are and why they are better/worse
Secondary research methods
look at recipes and cook books for inspiration
research popular choices of foods in cafes
research menus
get inspiration
tv shows or food documentaries
The Hairy Bikers
Great British bake off
Saturday morning kitchen
Primary research methods
conduct a survey to find out what consumers would want
try some recipes that could be used in future ideas
go to cafe
London
countryside
local
rural areas