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Topic C : Customer Insights - Coggle Diagram
Topic C : Customer Insights
Marketing Research
Gathering Secondary Data
Primary Data Collection
Developing Research plan
Research Approaches
Quantitative
Qualitative
Observational
Survey
Experimental
Defining the problem
and research objectives
Descriptive Research
Causal Research
Exploratory Research
Contact Methods
Telephone Interviewing
Personal Interviewing
Mail/Postal Questionnaire
Depth Interviewing
Focus Groups
Online Marketing Research
Marketing Research Process
Interpret
Implement
Develop
Define
Research
Influences
Questionnaires
Mechanical Instruments
Marketing Information
Marketing Information System
Companies Internal Record System
Marketing Intelligence System
Marketing Research System
Marketing Decision Support System
Internal Data
Competitive Marketing Intelligence
Sampling Plan
Sample Size
Sampling Procedure
Non-Random
Sample
Random Sample
Sampling Unit
Presenting Findings
through Info-Graphics
SPSS
Cost
Research Expertise
Product Knowledge
Objectivity
Confidentiality
Specialised Equipment