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Topic B : Analysing the Marketing Environment - Coggle Diagram
Topic B : Analysing the Marketing Environment
Micro
Suppliers
Marketing
Intermediaries
Wholesalers
Retailers
Competitors
Customers
Reseller Markets
Government Markets
Business Markets
International Markets
Consumer Markets
Publics
General Publics
Internal Publics
Local Publics
Media Publics
Government Publics
Citizen-Action Publics
Financial Publics
The Company
Macro
Technological
Environment (Natural)
Socio-Cultural
Core Cultural Beliefs
Secondary Beliefs
Legal
Economic
Demographic
Political
S.W.O.T Analysis
Weaknesses
Opportunities
Strengths
Threats