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Salad Server Project - Coggle Diagram

- - - - Looks attractive
      - Looks of high quality
      - Rounded edges
        
        Looks clean and simple
        
        Be Consistent
        
        Standardize the radius over a project. Avoid mixing and matching rounded corners of various sizes without a good reason.
        
        Shows how brand is professional
        
        Higher sales/profits
        
        Concentricity
  - - - Does not want to confuse user
      - It is a kitchen product
        
        Wooden colours
        
        Makes product feel more homelike
        
        Give user comfort + convinience
        
        Build a theme around the product
        
        Create a story, more people will be inclinded to purchase something that excites them
        
        Most salad servers are the same and boring
        
        Sell a story to stand out
    - - Fit in with modern normality
  - - - Shows user that a serving spoon can be something personal
      - Offer bespoke orders
      - Connect deeper with a user
  - - - We don't want our product to look alienish
      - Fit in with modern markets
    - - But allows product to be easily accepted
      - High sales
      - High demand
      - Company image looks foward thinking
        
        Grow brand
        
        Increase profits
- - - - Convienient
      - Easy to clean
- - - - Older people tend to have more money
    - - They are most likely to take up cooking as a hobby
        
        They will spend a lot of time cooking
  - - - They will spend a lot of time cooking
      - They demand the right tools and equipment
      - They may recieve cooking tools as gifts from parents
      - Very useful for them
        
        Alongside function, we want to add quality and prestige
        
        Make a good brand name
- - - - Offer a reason to buy
      - Two in one deal
        
        People feel they are getting a bargain
        
        Higher sales and profits
      - Offer quality + convienience
        
        Make product desirable
      - Looks professional
        
        Shows forward thinking of brand
  - - - Originality is valued in modern day
        
        So much competition
        
        It is hard to have a USP
      - Present day design philosophy
- - - - It is to be used by chefs
      - Brand image
        
        Must be quality
        
        Prestigious
  - - - Uni students have a tight budget