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Topic A : Creating & Capturing Customer Value - Coggle Diagram
Topic A : Creating & Capturing Customer Value
Marketing Process
Construct
Build
Design
Capture
Understand
Customer Needs,
Wants and Demands
Wants
Demands
Needs
Market Offerings
Services
Experiences
Goods
Customer Value
and Satisfaction
Customer Value
Customer Satisfaction
Cost & Quality
Exchange
Relationship
Markets
Selecting customers to serve
Choosing a good proposition
Designing a customer value-driven marketing strategy
Marketing
Management
Orientations
The Sales Concept
The Marketing Concept
The Product Concept
The Societal Marketing Concept
The Production Concept
Customer Relationship
Management
Partner Relationship management
Consumer Generated Marketing
Customer engagement and today's social media
Customer Relationship levels and tools
Marketing Mix
Promotion
Place
Physical Evidence
People
Price
Process
Product