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CAR - SHAPING A COUNTRY, FORDISM - Coggle Diagram
CAR - SHAPING A COUNTRY
WE MUST NOT FORGHET THAT AN OBJECT IS THE BEST MESSANGER OF A WORKD ABOVE NATURE
ROLAND BARTHES
CAR:
CONSUMER OBJECT
FLEXIBILITY OF USE
SUBJECTIVITY OF COSTUMER CHOICE
THE MOTIVATIONS ARE NOT HOMOGENEOUS
ACQUISITION OF GOODS
CAR CHARACTERISED BY HIGH EMOTIONAL INVESTMENT
EMOTIONALLY INVOLVING
WHAT ARE THE VALUES ASSOCIATED WITH CARS BY CONSUMERS
1960s
COUNTRIES IN REVOLUTIONARY PHASE
STATUS
TO SHOW
ESCALATION TO HIGHER STANDARD
ARGENTINA, MEXICO, BRAZIL,
SPAIN, INDIA, CHINA ...
COUNTRIES IN TRANSITION
ITALY, FRANCE,
ENGLAND, JAPAN, AUSTRIA, ...
USSR &
SOCIALIST COUNTRIES
PRESTIGE
HIGH STAND LIVING COUNTRIES
LOST OF STATUS VALUE
UTILITARIAN CONCEPYION
GERMANY, UNITED STATES, CANADA, SWITZERLAND, HOLLAND
1988s
SIMBOLIZE
VALUES & PECULIARITIES OF ORIGIN COUNTRY
FIATS
ITALIAN FAMILY
VOLVO & SAABS
SCANDINAVIAN SAFETY
CITROEN & PEUGEOT
CHARM & ELEGANCE
VW, BMW & AUDY
1 more item...
ENGLISH SCHOLAR LEE HOLDEN
SUBCULTURE / GENERATION
MINI
2CV CITROEN VW VAN
MARKS
DECADE OF PROTEST 1967 - 1977
ROAD NETWORK SPREAD
ITALY
1920s
EMBRYONIC MOTORIZATION POLICIES
STATE ROADS & MOTORWAYS
DEBURAUCRATIZATION OF AUTOMOTIVE SECTOR
1923
FIRST MOTORWAY CONSTRUCTION DESIGNER: PIETRO PILICELLI
MILAN - LAKES
FINISHED IN 1924
1954
FIRST HIGHWAY PLAN
DIFFUSION OF POPULAR CAR MODELS
1100
600
500
1961
1300 Km
GERMANY
SCALE UP PRODUCTION FROM BEGINNING
CONCRETE HIGHWAYS
1933
6000 Km
FOUR-LANE AUTOBAHNEN
IN 5 YEARS
CONNECT
PEOPLE
URBAN AREAS
COUNTRYSIDE
ITALIAN CAR HISTORY
1861
UNIQUE STATE
1894
1° CAR MANUFACTURER
BERNARDI MOTORS COMPANY OF PADUA
1898
1° AUTOMOTIVE CLUB BORN IN TURIN
1905
AUTOMOTIVE CLUB OF ITALY
PROVIDE
BROAD & DISINTERESTED
FOR NATIONAL INDUSTRY
ORGANIZE
COMPETITION
FOR DEVELOPMENT & POPULARIZATION OF MOTORING
PROMOTE
APPLICATION OF MOTORING TO:
TRANSPORT
INFORMATION
RESCUE SERVICES
POSTAL
WAR
CARAVANS IN LITTLE-KNOWN REGINOS
IMPROVEMENT OF CARRIAGE ROADS
1918
CAR BUILDERS SPREAD
BUILDERS
14 MILAN
16 TURIN
4 FLORENCE
FERRARA, ROME, TRIESTE ...
INDUSTRIES
LANCIA
FIAT
ALFA
BIANCHI
ISOTTA FRASCHINI
ITALA
SHAPING A COUNTRY
LINGOTTO
1916 - 1923
1970s OBSOLETE
1982 COLSED
1 more item...
80 MODELS
(1936 TOPOLINO)
ARCHITECT GIACOMO MATTÉ-TRUCCO
STRUCTURE
TO MODERNIZE A COUNTRY, IT NEEDS
ROADS TO CONNECT IT, PREFERABLY
HIGH-SPEED ONES, DESIGNE FOR CARS.
A MOBILE NATION IS A STRONG ONE:
AN AUTOMOBILE NATION IS EVEN STRONGER.
FORDISM
SYSTEM
STANDARDIZATION
MACHINES & MOLDS
UNSKILLED WORKERS
AFFORD PRODUCT
ASSEMBLY LINE
SPECIFIC - PURPOSE TOOLS/EQUIPMENT
↑ LIVING WAGES
FORD MOTOR COMPANY SOCIOLOGICAL DEPARTMENT
SOVIET SYSTEM
1929 - 1991
NEW PLANTS
2.1 / 2.3 M UNITS X YEAR
WITH 6 MANUFACTURERS
REORGANIZATION OF AMO FACTORY LINE (MOSKOW)
BENEFITS FOR FORD EMPLOYEES
ADVICE ON
DOMESTIC CONDITIONS
HOUSEHOLD FINANCES
HYGENE
1913
THEORY OF
WORKING COMDITION
RELATED PHENOMENA
OF 20th CENTURY
PRODUCTION
BASIS
MODERN ECONOMIC
SOCIAL SISTEMS IN
INDUSTRIALIZED / STANDARDIZED MASS PRODUCTION
MASS CONSUMPTION
DESCRIBES
IDEOLOGY OF ADVANCED CAPITALISM
POST-WAR ECONOMIC BOOM
CENTERED AROUND USA