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The application of Public relations in spain, Corporate Image, Corporate…
The application of Public relations in spain
Internal Audience
Workers
Share Holders
Public relations as a science is based on other important disciplines that uses different techniques market research and public opinion, communication and organisation of activities or events to reach an audience and achieve cooperation
External Audience
dealers
suppliers
Customers
Phases on the application of P. Relations
Planning
Communication
Analysis of the situation
Result Evaluation
.
..
Monolithic identity
Brand Identity
Supported Identity
.
Elements
.
shapes
tone
line
Colour
Value
Communication
Homogenisation
Corporate Image
Company Image
sector image
Brand Image
Country image
Product image
User, consumer
Point of sale image
Type of image
Perceived
Real
Ideal
Corporate identity
The target audience
Positioning
Corporate culture
Btand and Logo
Institutional identiy
Elements
x
The Image Spanish Tourism
