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kin 464 participaction timeline - Coggle Diagram
kin 464 participaction timeline
Duke of Edinburgh visit 1959
Bill C 131: An act to promote fitness and amateur sport
Creation of Sport Canada and Recreational Canada
National conference on Fitness and Health and employee fitness
1970s
School Children Canada fitness award 1970-1992
Birth of Participaction
1969- National Advisory council for fitness/amateur sport said Canadians in bad shape
Canadians did not care
-council request federal money for independent fitness promotion agency
1971- first meeting of non profit
included social marketing pro and individuals from physical education and recreation fields
engaged with public and private sectors
hired marketing consultant to lead the agency
the goal: motivate Canadians
use of modern communication
increase public awareness and concern about physical fitness
make fitness more socially acceptable
Strategy: use COMMERCIAL MARKETING techniques and tools
PSA, community events and educational resources
1972-1979- early years campaigns focused on television, radio and print.
variety of messages targetting
awareness: lack of fitness
Education: How to get started
Introduce- the participaction brand
key messages 1. fitness is for everyone. 2. fitness has tremendous benefits. 3. getting there is half he fun. 4. way of life for individual, family and country
1980-1990- shifting focus. goal was to help Canadians get started
awareness and follow through, moved into education
1980-1990- launched "don't just think about it, do it", launch of body break. early messages told WHAT TO DO not it is HOW TO DO
shift HEALTH EDUCATION TO HEALTH PROMOTION
1980-1990 fitness movement grew, Canada hosts conferences etc, guide gets released
Due to lack of funding it closes in 2001
comes back in 2007, receives funding from Canadian gov
Canadiasn assocaited fitness and exercise with hard work and sweat
sport was considered high performance
participaction NEW STRATEGIC priorities
communications: multimedia to raise awareness, education and inspire PA
coordinate unified messaging within PA sector
Capacity building- forge partnership with and between organizations comitted to promotion Pa and sport
support and manage development and implementation of PA inititives not delivery
Knowledge exchange- become hub for info, data, research