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GoGorilla SMM Content Process - Coggle Diagram

- - - - Brand Identity
      - Brand Personality
      - Brand values
      - Brand voice
      - Differentiation from competing brands
      - Brand promise
      - Identifying USPs
      - Identifying target audience
        
        Market segmentation
        
        Demographics
        
        Psychographics
        
        Behavioural
        
        Creating a customer profile
      - Brand positioning
    - - Competitive pricing
      - Competitive marketing of products and services
      - Store Agility
    - - User experience within the website
      - Customer service
        
        Live chat/bot
        
        Email support
      - Handling refunds and returns + volume of refunds and returns
    - - Generating quality website visitors
      - Converting website visitors to paying customers
      - Lessening/avoiding cart abandonment
      - Attracting new customers
      - Retain existing customers
      - Limited sales due to a limited variety of products
    - - Maintaining/building unique and enticing branding
      - Building social media following/community
    - - Gathering testimonials and reviews are tricky
      - Limited reviews due to limited sales
    - - Tracking
      - Good creatives
      - Targeting
      - Social Proof
        
        Reviews
        
        Social media comments
        
        Numbers (sales)
        
        Testimonials
      - Competition
      - Good offer
      - Client not updating prices = mismatch prices in ads vs stores
    - - Changes in inventory
      - Branding - color palette, tone, target audience
    - - User experience
      - Website not optimised for conversions
      - Discount codes not working
      - Low SEO score
      - Lack of optimised content
      - Not optimised for mobile use