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Location Branding Assessment Task 1 - Coggle Diagram
Location Branding
Assessment Task 1
Technical Specification
Adobe InDesign / Photoshop / Illustration
Logo
Standard stationery : Business card, Letterhead, Email signature
Presentation template (min 5 pages) : PDF
Digital application mockup
Branding guideline document
A4, 16 pages / saddle-stitch binding
Introduction, Mission&Version
Colour palette(PMS, CMYK,RGB,MONO)
Type usage, clearance space, incorrect usage, Imagery & layout
Due Date
Week 9 (26. March. 2023)
Aim to Assessment
1. Reserch
Research other location branding systems
Document at least 5
unpacking the re brief
Identity the key people involved in branding & identity design
Explain
What their typical roles, responsibilities
Working relationship is to the graphic designer
e.g) Printer, signage, photographers
Identify & explain examples of current trends in logo design
how will this impact own process
Select location and describe
how it would benefit from this project
2. Planning & Producing Concepts
2.1 Documentation of current design &
identify the location is currently using
2.2 Key questions as to why you are branding
demographic, large audience, timelines, budget requirements, legal requirements in relation to design outcomes etc
2.3 Brainstorming, mind-mapping, thumbnails,
mood board / create a SMP (Single Minded Proposition)
2.4 Use critical and creative thinking techniques to produce possible visual solutions to the problem and explain the possible production factors that you may encounter.
2.5 Creative 25 logo concept thumbnails and comprohensive
2.6 Obtain feedback on logo ideas (at least 3 people)
2.7 Concepts thumbnails and comprehensives for all deliverable
2.8 Obtain feedback for the deliverance concepts (at least 3 people)
2.9 Describe how the element & principle of design contribute to the functionality of and impact of the work
3. Procution / Presentation
Screenshots and comment of digital process
taken to develop logo and deliverables
Documentation of relevant of rules and regulations that must be adhered to when designing for your location.
Document feedback & changes to design after consultation with teacher/stakeholder
Show changes using version control
Create a presentation file to present the project
Prepare print ready PDFs and digital files for all required items ( print / digital files) for screen viewing
4. Rationale / Evaluation
Write a rationale outlining why you believe your solution would be successful and appropriate for your selected location.
Document how you have met the intellectual property issue relating to this project
Document how you responded to feedback provided and what changes you made
Document areas you feel you need to improve and how this could be addressed.
3 strategies you could implement for your own professional development.
To Submit
Smallest PDF of EVD
Naming Convention:
Brading_AT1_EVD_Name
Print ready PDF Files :
Brand Guideline Document
Stationery
Presentation Template
Digital application mockup