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Strategic dispositions - Coggle Diagram
Strategic dispositions
EPRG model
Ethnocentric
Home market
Home country
strategy
All other
market entries
On marketing
approach
Regiocentric
A single market
Needs
Demand
Use service
Polycentric
Host country
Market local
Unique and specific
marketing approach
Geocentric
A potential
market
The world is 1 common market
Global orientation
International Marketing
Domestic
Export
Multinational
Global
Culture in a flat world
Standardization
Adaptation
Meeting the Challenge
The globalization
imperative
Global strategies
for local markets