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Reading 20: International marketing - the global marketplace / entering…

- - - - R&D 📚🏗️
      - Production 🏭
      - Marketing 💹
      - Financial advantages 💸
      - Financial advantages 💸
        
        Costs 💰
        
        Reputation 🏪
  - - - Economic
      - Political
      - Culteral phenomenon
- - - - Foreign companies