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Words and images impact decisions - Coggle Diagram
Words and images impact decisions
Inquiry Questions
Key Questions
Conceptual
: To what extent do marketing strategies influence our consumption? How does consumption reflect our standard of living in a global society?
Debatable
: Should organizations be held responsible for the results of marketing strategies
Factual
: How does social marketing work? What are the common marketing strategies in our global society?
Social marketing is similar to commercial marketing but one major difference is that social marketing has a goal of solving a social issue, improving society and spreading awareness.
ATL Skills
Communication
- reading critically
Communication is important in everyone's daily life, via face to face or digital. To communicate is to express an idea which many marketers use to their advantage. Communicating a product or an idea through any mediums can effect the audience differently. In the harkness assessment I was subjected to a discussion and had to listen carefully to be able to commmunicate back with accurate information.
Research
- understanding the impact of media
Goals
Inquiry
: into marketing strategies that impact our decision-making as consumers
Action
: use marketing strategies to impact the decision-making of others
Reflection
: on the respondsibilities of being a consumer in gloval society
Concepts
Key concept
: Global Interactions
The Connection Between the Whole World
Related Concepts
: Globalization, Strategy, Consumption
Strategy
: A plan designed to accomplish a goal in the long term or short
Consumption
: Using up resources such as earth's resources or man-made
Globalization
: Social Media has a large influence over the world
Contexts
Globalization and Sustainability
Globalization
: An influence throughout the world
Sustainability
: the ability to be maintained at a certain rate or level
Specific Context
: Feminism in advertising, Food Marketing, Ocean pollution Social Marketing campaign
Assessment