Vision, - Coggle Diagram
Why OG and not Bonial/Marktguru?
Horse vs Man
Connecting the relevant OKRs to Spaceship/Train
future of NSM?
What previously communicated messages need to hammered?
Crush Print! again and again
Publisher Network 2.0
We are heading towards clearly defined vision
Shopper Marketing Network
Exploration is within the confines of the vision
Team most pressing questions?
USP? Why OG vs Inhouse vs Bonial vs Agency
How grow reach?
what do we do about ecommerce?
cross-channel / Omni-channel
OG is in the best position to do it
We have more reach (organic++) to sell than KaufDa
OG growing faster than KaufDa in all dimensions
KaufDa did not Grow - we have numbers
We could acquire them
We have (and are building) the tech to push offers into all available digital platforms
Win vs KaufDas
Win vs Agencies
Exciting market - OG is in the front seat to witness and impact this change
Innovator's dilemma meme to label KaufDa's strategy
Print is dying in DE and soon in EU
Weekly (working-day) print distribution down by 25% since corona
KIK + OBI killed/killing print since Corona
NewGen is becoming super appealing to customers due to Corona (Customer Interviews)
You can't crush print by only being a deals/offers platform
PDF based platforms is old fashioned and not digital first
add all arguments against PDF
print will be crushed by the collective online portals owning user attention
Customers must be present on all relevant digital platforms to reach users
News --> paper to digital diverse media
Cola: share of human drinks not share vs pepsi
Pie: share of digital flyers is x --> share of digital budgets is 100x
Communication: fixed line in 70s/80s - now explosion (text, audio, video, email, whatsapp, meet, zoom, slack, bla bla
Local drive to store marketing is and will be a big deal
Revenue threatened slide thingie
Retail is bigger than ecommerce in multitudes despite continuing ecommerce growth & objective is to bring people to the stores
Edeka DE alone is bigger than the entire ecommerce business in DE despite ecommerce growth
Edeka & Retail no signs of collapse vs ecommerce
Crush print - dominate offers distribution
All of the above is happening already