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Notes_For_Next_Review - Coggle Diagram
Notes_For_Next_Review
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Competitors: White Star,Ace,Impala
We should do an Instagram for them-Create one or 2 Posts for them. We could do something similar to White Star. They had a competition where you can win 5GB of data.
What is special about Motswako price. Since their demographic ranges between low income and middle income homes. What is so special about the taste
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key issues the brand is facing: Remove money aspect. Keep the brand awareness, integrated marketing communication, selected retailers or business 2 business situations
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Positioning Statement-Motswako-excellent quality, high vitamin maize, a meal for less or more for less. Who is our target market, what makes them unique, the logo needs to be on all the deliverables. Not necessarily proudly South African. They want to dominate all of africa.
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Key Message- What do we want the message to be. What message do we want them to release to the consumer
More Goals -Create a great experience, family experience, build loyal supporters
Taste testing + in-store promotion,in store posters,taste testing advertisements
Design packaging,more retail,Boxer is a part of Pick n Pay. Maybe next year July Motswako can get sponsors for people at comrads
Motswako-You cant have one without the other. We need a better hasgtag.In a lot of families,you always have a family member who is always there or there for you.
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