This part is the grind of being a content creator. This is where most of your trial and error, testing, and learning will happen.
To put most of everything simply, the whole process is
Make Friends, Do Awesome Stuff Together, and Tell Everyone
The how is where the work starts. As with a lot of things, it can feel overwhelming at first, but you will discover your routine and how you tackle each item. Then the process stays the same no matter what content you have to work with.