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Dragonfly E-commerce - Coggle Diagram
Dragonfly
E-commerce
How to grow e-commerce for company?
Key elements
Assortments
Audiences
User experiences
System
Data structure
Inventory Management
Branding
Method
Right product right target audience
Better UI - better UX
Choose right system structure & platform
Clean & clear role definitions
Data Management
Data Analysis
Tools
Product Information Management (PIM)
Customer Relationship Management (CRM)
Customer Information Management (CIM)
ERP
Standard E-commerce Website System
Goals
Become one of leaders of E-commerce in Vietnam
Completed Omnichannel System
Provide best values to customers
Cost Optimization
Eco focus business
Improve Profit & Loss Statement
Marketing
Branding
Digital Brand Guideline
TVC
Social Language
Social Channels
Facebook Business Page
Instagram
Youtube Brand Channel
Build Playlists
Quality short videos
Pinterest
Zalo Page
SEM
Google Shopping
Google Ads
Smart Email Marketing
Recipent Segmentation
Automatic email scenario
Email by category
Personalized Email
SEO
Referral Links
In-house Blogs
Inspiration Landing Pages
Logictis
Warehouse Management
Using off-line showrooms as sub-warehouse
Require Management System
Centralize Inventory Management
Shipping Coordination
Packaging Feedback
Sales Channels
In-house Website
Responsive
User-friendly UI
Customer focus UX
Personalized Focus
Recommendation blocks
Personalized Offers
Facebook Shop
Updated Information
Dynamic Ads
Funnel ads
Market Places
Product Feeds Definition
Content segment based on market place
Homepage Update
Special Assortments for these market places
Event Update
Mobile App
Mobile friendly UI/UX
Focus on performance
Minimalism design
Keep in touch features
Customer Services
Clean & Clear Policies
Warranty Policies
Shopping Policies
Refund, Return & Exchange Policies
Customer Focus Benefits
FAQs
Easy-to-find answers
Helpful answers
Responsive Replies
within at least 24 hours
Easy-to-contact
Tickets system
Call Center
Customer Support Database
Ticket history
Purchased history
Relationship Management
Birthday Greeting/Gifts
Thank you letter
Re-targeting Emails
Membership
Gamification Platform
Payment
Cash
Credit / Debit
Bank Transfer
Reward Points
How to develop own e-commerce channel (own website)?
Technologies
Centralize Data
Sales Data
Stored on ERP
Customer Data
Store on ERP
Product Data
Basic Information stored on ERP
Customer Portal Centers
Ticket system
FAQs
Support Email
Hotline
Call Center
Smart Greeting
Customer's usage contact
Recording
Operation
Sales Team Workflow
Order Solving
Customer consulting
Customer Support
Webmaster Workflow
Website Visual Update
Banners
Categories
Product/Collection Landing Pages
SEO
Meta Content Update
SEO Performance Tracking
Inbound links
Landing Pages
Website Performance Optimization
Tracking
E-commerce Sales Tracking Dashboard
Website Performance Dashboard
CRM Performance Tracking Dashboard
SEO/SEM Tracking Dashboard
E-commerce Development Management
Website/Mobile App Update
Design
Mobile-first Design
Best UI Element Guideline to bring best UX
Good navigation system
Follow Guideline
Clean & Clear Design
Follow Marketing Shopping Culture
Describe customer journey when shopping online (from visit website, select and buy products)
Homepage
Give first impression
New updated information / products / promotions / events /...
Product List Page
2.1 Categories Page
2.2 Search Results Page
Need smart filter system
Product Detai Page
Provide Product Information to customers
SEO structure is very important
Have good navigation system
Recommendation System
Add to cart response
Should be clean & clear response method
Provide enough information
Cart page
Good UI-UX
Check-out Page
6.1 Login
6.1.1 Select Shipping & Billing Information
6.1.2 Select Payment Method
6.1.3 Order Review
6.1.4 Order Confirmation (or Thank You Page)
6.2 Guest Check-out
6.2.1 Input Shipping & Billing Information
6.2.2 Select Payment Method
6.2.3 Order Review
6.2.4 Order Confirmation (or Thank You Page)
Suggest an ecommerce team structure for Dragonfly given the current situation?
Team structure
Webmaster
Roles
Manage Visual of E-commerce Website
Improve UI/UX
SEO
Analyze Website Performance & Report
Create/Description/Follow ticket with 3rd party company
Qty: 1
Budget: $500 - $700
Graphic Designer
Roles
Design visual for E-commerce
Produce, Organize & Manage Graphic Resources
Make sure all graphic elements will follow brand guidelines.
Qty: 1 - 2
Budget: $400 - $700
Market Places Administrators
Roles
Manage Product List on Market Place
Market Place Orders Management
Delivery, Return, Refund Management
Follow & Manage Market Place promotion campaigns
Keep communication
with Market Place
with Customers/Consumers
Qty: Based on which market place that we'll join.
Budget: $300 - $500
E-commerce Operator / Customer Service
Role
Process sales orders with customers.
Communication with customers
Consulting and customer care.
Qty: 2 - 4
Budget: $250 - $400
Data Analyst
Roles
Organize Following Master Data: Products, Customers, Orders, Categories,...
Support E-commerce Invetory Management
Support Head of E-commerce on data management & analyse
Qty: 1
Budget: $340 - $550
Copywriter
Roles
Create, Edit & Upload all e-commerce content for company
Support Head of E-commerce to manage & maintenance content.
Ensure all content produced matches the tone and style of the brand
Qty: 1
Budget: $350 - $500
Digital Marketing Executive
Roles
Manage Digital Marketing Channels that support E-commerce Activities
Follow E-commerce Plan and support Head of E-commerce generate Media Plan for E-commerce Channels
Execute all digital activities as assignments of Head of E-commerce
Qty: 1
Budget: $400 - $600