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Key business problems, Not a BP - Coggle Diagram
Key business problems
SgEx1: Why will people pay?
Exclusive and high quality of rare content by Sadhguru
Initial customer segmentation and content framework from youtube data
SgEx2: Why should people continue to pay month-on-month?
High quality of viewing experience (QoE)
Provide more value to the user:
Personalized recommendations
Sustained publishing of high quality content
New product features: Exclusive meditations
Attrition
Repeat content,
QoE is not good / technical issues
Cost too high
Got saturated, wanted something more
Not enough content / lack of content with repeatable value
User Analytics
Content consumption
Watching experience (qoe)
Enrollment
Monthly payment / Attrition
App Engagement
Front facing interactions / journeys (clevertap)
Isha internal data
Not a BP