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Different types of market segmentation - Coggle Diagram
Different types of market segmentation
B2B
B2B is where a business sells to another business
6 factors in decision making for B2B
Awareness
Commitment to change
Final selection
Considering options
Decision time
Commitment to the solution
B2C
Where a business sells their product to a customer/ consumer
4 factors in decision making for B2C
Perception
Learning
Motivation
Attitude
why are markets segmated
so that the business can aim specific product to specific customers
Push stratergy
where a business tried to push their products onto their consumers
pull strategy
were a business makes a product a demand for customers
7 types of demographic segmentation
Age, Gender, ethnicity, income, family structure,
geographical segmentation
where people live e.g: rural, urban, hot cold, poor rich.
physiological segmentation: lifestyle, interest, success factors.
behaviour segmentation
customer loyalty, occasion and benefits needed