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CFIF Marketing Committee Deliverables - Coggle Diagram
CFIF Marketing Committee Deliverables
Current Programs
Social Media
Tone: Be more personal and inviting, less rigid and traditional
Postings/Content
Related articles
Better photo features
Communication Plan: Be more visual and educational
Identify audience
Newsletter
Promotions (for subscribers)
Homepage
Social media platforms
Expand readership
Social media
Change Tagline from #LetsFightCovid to something that promotes the industry and its craftsmanship
One Stop Shop
Rebranding: change name and make it more inviting
Infographic Videos on how to navigate One Stop Shop
Feature on Social Media
CDW: What Cebu Cebu Can Do Series
CFIF Pages
Videos
Member Standpoint
Customer Standpoint
Comparison Research
Invite other groups to join
PIFS
Decreasing membership participation
Succession
Income
What hybrid shows will be like (GLOBALINK to present)
Marketing PIFS 2021 to members
Branding | Website Social Media Services
Marketing Strategy
Email
Social Media
Coordination
Follow ups
Output execution
Proposed new programs amidst and post-pandemic
Export Website
Catalogue Website: Every company will be given 1 page, maximum of 10 items
Featured members
Content
Write ups
Photos
Look
Update of content
Auction
Terms of Reference
Look
Beneficiary
Member company participation
Photos
Pricing
Items
Social Media Account
Posting
Inquiries