Please enable JavaScript.
Coggle requires JavaScript to display documents.
Wendy's Analytical Model - Coggle Diagram
Wendy's Analytical Model
Awareness
advertisements
TV
billboards
product placement
Social Media
Twitter
Instagram
Facebook
Influencer promotion
Store
Signage
Location
Understanding (Evaluation)
Brand identity
customer service
company values
family
community
sponsorship
contribution to charity
Preference
Through customer service
Cleanliness
Food quality
Nutritional value
price
Ease of Access
Patronage
Customer Loyalty Benefits
Discounts
Special food items
Not falling behind competitors
Sense of community