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framework - Coggle Diagram
framework
the trust/credibility and risk
PSP x
doesn't cover
TPS x
doesn't have a third-party
PPP x
doesn't cover
REP x
the same influencer with same reputation
IQ x
the content is same
FAM
popularity
whether know the influencer
CDT x
consumer's perception
benefit
product review can provide product information
you tend to believe which one provides product review