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Brand Identity Blue Print - Coggle Diagram

- - - - Where-
        Location: Bloemfontein,
        Main markets: Africa,(DRC, Zimbabwe)
        Address: 5 Sunningdale, Koringspruit, Free State, Other, South Africa
        
        When-2011(year established)
        
        Why-Passionate about helping community. Ambitious,Vision for successful company
        
        Who part 2-Financial Manager-Mariana Mzangoa.Grew up on a farm. Passionate about using administrative expertise to help people.
- - - - Value-Family, Growth, Passion, Unity, Quality work, diversity, respect,integrity
        
        Positioning- The product: Maize meal. It is a family meal. comfort food.
        The name: Motswako means mixture. Connotations: unity,strength,family,love.
        The visual identity: Loud,Bold,Warm/hot,direct,
        Cmmunication strategy: radio advertising,community work,newspaper
        Connotations: local,family,love,selfless,approachable
        Price: affordable,caters to lower income and middle class. Approachable.
- - - - Personality- Family oriented,expressing love and unity,strength,ambition
        
        Atmosphere- Family,Warmth,Kindness,Unity
        
        Ethics-diversity, respect,integrity,teamwork
        
        Customer service- Facebook shows that they have been rated 5 out of 5.