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(I) COMMUNICATIONS - Coggle Diagram
(I) COMMUNICATIONS
- PR tools (brand exposure/relationships)
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- Direct Marketing (6) (interactive/1-1)
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- Advertising (paid/ awareness)
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advertising campaign
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- message decisions /media decisions
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- Sales Promotion (incentives)
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- Personal Selling (face-face)
Process (7)
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- Presentation & demonstration
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