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WHY IS ZARA SUCCESSFUL? - Coggle Diagram
WHY IS ZARA SUCCESSFUL?
CONTEXT
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parent company= inditex , turned over $17bn in 2010
founder is Amancio Ortega, 7th richest man in the world (2010)
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CLOTHING
30,000 designs a year
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distribution, 2.5m items a week
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lighting fast , locally targeted designs are their specialty
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IMPACT
madonna played 3 weeks of European concerts in 2001, teen girls wore cheaper knockoff outfits of her first performances at later shows
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global success , 0 advertising
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STORE STRATEDGY
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2010, new zara store in china "it just murdered everything around it"
first austalian store opening, 80% of stock sold in 3 mins