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Internal Resources 16 022020 - Coggle Diagram
Internal Resources 16 022020
Strategy About
Firm level
Uncertainty
firms decide on what investments they need to make in resources
use of opportunities
build on existing resources
First need to understand existing resources
Long term
Context of Internal Analysis
An organization's core competencies creates and sustains its competitive advantage
‘Global mind-set’
Analyze firm’s portfolio of resources and bundle heterogeneous resources and capabilities
Understand how to leverage these bundles
Ability to study an internal environment in ways that do not depend on the assumptions of a single country, culture, or context
Value Chain :term value chain describes a way of looking at a business as a chain of activities that transform inputs into outputs that customers value
Value chain analysis
Allows an organization to ascertain the costs and value that emanate from each of its value activities
Value chain analysis (VCA) attempts to understand how a business creates customer value by examining the contributions of different activities within the business to that value
VCA takes a process point of view
Components
Value Chain Analysis
Primary activities
Involved with product’s physical creation, sales and distribution to buyers, and service after the sale
Service, marketing/sales, outbound/inbound logistics and operations
Support activities
Provide assistance necessary for the primary activities to take place
Includes firm infrastructure, HRM, technologies development and procurement
Components
Margin or value
The difference between the total value received by the firm from the consumer for its product or service and the total cost of creating the product or service
Value chain system
Relationship between value chain activities of the organization and its suppliers, distributors and consumers
