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Order Through Rate% is lower - Coggle Diagram
Order Through Rate% is lower
Customer is not proceeding from cart to order
Unable to place the order due to technical issue
Hypothesis:
Is there any technical changes happened in the app only for Pune region? P(5)
the prices are increased with additional taxes or surcharges as per new rule from government
Hypothesis:
Is there any recent changes in pricing structure for food order placement? P(1)
More delivery time as less number of delivery drives available
Hypothesis:
Are the delivery of food happening at acceptable waiting time by customers without any complaints?
P(0)
Hypothesis:
Due to heavy rain season less number of drivers on the road (P2)
The provided discount coupon got expired before due date
Hypothesis:
Marketing coupons are getting expired before due date P(4)
Limited number of bank cards are supported to place the online order
Hypothesis:
Lack of colloboration with major banks leads to dissatisfied customers (P3)
Hypothesis:
Lack of security features technical integration is hampering the application (P6)
Customer is not selecting any food from menu to cart
Customers favourite food are not listed any more
Hypothesis:
Is the menu provided by associate vendors are in aligned with customer’s choice? P(3)
Price of the food is high when compared with competitors app
Hypothesis:
Is there any recent changes in pricing structure for food order placement? P(2)
Hypothesis:
Are loyal customers are getting additional benefits to meet this increase in price P(4)
Customers unable to select the menu due to technical issue
Hypothesis:
Are there any repeated technical challenges for customers to place the order in app?. (P6)
Reviews given for the restaurant is not good
Hypothesis:
Are the reviews posted in social media are vetted through by customer service team P(5)
Lack of images reduces customer's confidence over shown menu
Hypothesis:
Lack of images in Menu hampers customer decision making process to proceed to cart
P(0)
Hypothesis:
Has competitors given more discounts or more options or better quality than current app? P(1)
Customer haven't logged in for
long time
Customer unable to reset the password easily
Hypothesis:
Application is complex for every reset of password (P7)
Hypothesis:
Lack of customer service process flow to manage these request (P2)
Too much of marketing mail and SMS so customer decided to delete the account
Hypothesis
: Marketing mail, sms and calls are done frequently (P3)
No attractive promotional ideas so customers are not willing to visit the app
Hypothesis:
Lack of awareness of marketing campaign among the public (P4)
Sudden increase in size and frequent updates of app lead to un-installation of apps
Hypothesis:
Are there any repeated technical challenges for customers to place the order in app?. (P0)
Other competitors app gives better discounts for the same restaurants
Hypothesis:
Promotion activities by the marketing team are meeting customer's expectation (P5)
Hypothesis:
Loyal customers are given with additional benefits (P6)
No response for last reported issue, disappointed customer decided to delete the app.
Hypothesis:
Customer issues are resolved within agreed SLA time (P1)