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OBH Combi - Coggle Diagram
OBH Combi
Plllar
Hygiene
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Interactive Content:
- Gamification
- Digital Activity
Hub
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Interactive Content:
- Gamification
- Digital Activity
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Background
As the market leader in the cough syrup category is 6% increasing within 4 years (started from 2015 to 2019).
In YTD Mar 2020, the numbers are increasing 14 % in bottle format and 4 % in sachet format. But in May and June 2020 the market of cough syrup just declined from March 2020, because of covid 19 pandemic
Problem to solve
- OBH Combi doesn’t want to be perceived as the old brand, but wants to talk beyond that is relevant with younger audiences.
- Diversifying product portfolio, how to reach new audiences.
- Driving penetration for different variants. (sachet, bottles, ibu dan anak).
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Paint Poin:
- Batuk Menyebabkan Susah Berkomunikasi
- Batuk menyebabtkan Sulit Beraktivitas
- Batuk menimbulkan presepsi negatif sehingga membuat jarak dalam bersosialisasi
Summary:
Batuk membuat segala sesuatu menjadi terbatas, karena batuk banyak hambatan dalam kehidupan
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