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Theory, Economics, Innovation - Coggle Diagram
Theory
Brand - Start from Why
Type
Category Brand - Toyota , Lexus , LS , IS
Product Brand - Car
Enterprise Brand - Toyota
Owner
National Brand
Manufacturer
Private Brand
Retailer
Power
The Golden Circle
How
Sympathy
What
Why
Story
I LOHAS
LV
Kitkat
Example
I phone don't have Manual
Market Segmentation
Embrace the angel
Abandon the devil
Platform
Complementary products
Consumables
Type
Media platform
End user
Network Effect
Business Model
Intermediary
Special Merchants + Consumers
Introducing Website : GURUNAVI
Comparison Website : Price.com
Seller + Bidder
Auction site : Yahoo
Second-hand goods trading : Mercari
Hotel + User Ordering + Receiving
Reservation Network : Lotte Travel
Business Opportunity Matching : Raksul & Alibaba
Payment Type
Special Merchants + Consumers
Credit Card : VISA & Master Card
Electronic Money : Edy & iD & Suica
Community
Poster
Social Network : Facebook & LINE & Twitter & instagram
Uploader + Viewer
Media Shareing : Youtube & niconico
Developers + Users
Development Community : Linux
Customer Development Community : Dream Rider
Commenters + Readers
Inbound Community : Tabelog & @ Cosme
Knowledge Community : WIKI & OKWAVE
Complementary products
Basic platform = Complementary products
End user
Business Model
Hardware
Chip = Intel & Advanced Micro Devices,
Complementary products
Hardware : others
Software : OS & BIOS
Amusement = Play Station & Wii & Xbox
Complementary products
Game software : Super Mary
Merchandise : Joystick
Survice
Infrastructure as a service (IAAS) = Amazon & AWA & ROCKspace
Complementary products
User Development System
Expansion tool : AWS-Chaos Monkey & Chaos Gorilla
Social Network = Facebook & mixi
Complementary products
Social application software & Browser
Software
Computer System = Windows & Mac
Complementary products
Hardware : DELL & SONY VAIO & Mac
Merchandise : Keyboard & Mouse & Monitor
Application : Acrobat & Quicken & OpenOffice
Smart Phone System = Ios & Android
Complementary products
Application : organizer & Nokia & Sony Ericsson & Samsung
Merchandise : Car Kit & Earphones & Smartphone Case
Structure for Ebook
Viewer APP
Hardware & Working System
Content Store
Communication Network
Content
Corporate Governance
Assessment
Corporate Value
Performance
Right Structure
Manager
Franchise
Alignment - 20% Share
lower 20% - Avoid Risk
#
over 20% - Entrenchment
Manager utility hypothesis - Marris
Empire - Building
#
Employee Welfare
#
Shareholder
Ownership
Neutral Risk
Employee
Type
Family Business
Pros
Counts
Socio - emotional Wealth
Professional Manager
Enterprise
Ambidexterity
Explotation
Campetency trap
Creative Destruction
#
#
Exploration
#
Personal
Open Innovation
Corporate Venture Capital (CVC)
Alliance or Merger
Diversity Management
Social Network
Weak Network
#
Transactive Memory
#
Face to Face
Who knows what
Strong Network
Deversity Management
Task (Personal Exprience)
#
Type
Option
Knowledge
Ability
Demographic (Outward)
Type
Gender
Nationality
Adge
Theory
Social Categorization Theory
Homophily
Fault Line Theory
Businese Ecosystem
Shared value
Cooperation replaces competition
Brandenburger & Stuart
Value-Based Strategy
Buyers
Willingness-to-pay to Price
Suppliers
Cost to Opportunity Cost
Firm
Price to Cost
Economics
Country
Political pattern
Dictatorship
not equal Poverty
MDFK China
Democracy
not equal Prosperity
Taiwan
Johan Norberg
Famine never appeared in a democratic country
City-state
Can Vote , Can't Talk
Singapore
Market Type
Free Market
Earn more Money
Government Market
Self-inflation
Property Type
Private Property
Legal Loan Protection
Common Property
Unable to Develop
Agricultural Machinery
Bank
Farmer
Main Market
Wealthy Country
Easy Transport
Low Tariff
Poor Country
Difficult Transport
Without Dealer
High Tariff
Without Trade Agreement
Location
Inland
Railway construction is expnsive
Difficult Transport
#
Many neighboring countries
Many neighboring countries
War a lot
Sea
3 Times Rich than Inland Space
Port construction is cheap
Easy Transport
#
Few neighboring countries
Little war
Education
Lots
Knowledge
Work
Information Industry
Lawyer
Doctor
Law
Fight for Rights
Happening
Pros and Counts
Few
Ignorance
Law
Exploit
Work
Physical Strength
Farmer
Worker
Happening
unknow
Mineral
Lots
Some People Rich
Greedy
War
Kidnapping
Murder
High National Debt
Don't have
Low National Debt
Development Assistance
Have
Still Poor
Greece
Turkey
Don't have
Getting Rich
MDFK China
India
Was Colonized
Ethnic group fight for Sovereignty
Despotism
Administration and Judiciary
Disappear
International Trade
Disappear
Enterprice
Competitive Model
Oligopoly
Perfect competition
Monopoly
Cartel (Price fix-ing)
Unique
Mergers and Acquisitions (M&A)
Government
Patent Protection
Sales Model
Dealer
Wholesaler
Retailer
Customer
#
Sales Type
Better Product
Popular
Cheap
Convenience
Producer
#
Product
Type
Invisible
Service Industry (Tertiary Industry)
Security
Bank
Visble
Factors of production
Land
Factort
Water
Air
Eletricity
Labor
Employed
Condition
Self-control
Adventurous
Professional Skill
Creative
Labor Market
Needed
#
Supply
Entrepreneur
Creative Destruction
Social Enterpreneur
Capital
Visble
Machine
Invisible
Credit
Business Type
Funds
Sole Proprietorship
Partnership
Responsibility
Unlimited
Limited
Producer
3Question
Product for What? How much?
Assign Products
Who will do it?
3Answer
Country
Market Economic
Violence
Customer
Buy or not
Want (Desire)
Package
Price (Ability)
Scarcity
Revolution
Influence
Internet Revolution
Industry Changes
Sunset industry
DVD
Book
Developing industry
App
E Book
Globalization
Split industry process
Brand
Cost of production
Lower
#
Marketing cost
Higher
Innovation