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Marketing Research, Collected information - Coggle Diagram
Marketing Research
Our customer's potrait
Who are they?
What do they like?
Do they need or want your product?
How much are they ready to pay?
Which is function/benefit of your product important to them?
Our market
Market entry barrier
Market potention
Market size
Market trend: growing or decreasing?
Your market share?
Our channel
Traditional Channel
Modern Channel
Our Competitor
Our USP
SWOT
Collected information
Demographic
Sex
Education
Age
Occupation
Location
Income
Family size
Customer psychology
Habit & what does customer care?
How customer want your product?