Please enable JavaScript.

Coggle requires JavaScript to display documents.

KYV CAMPAIGN, DIGITAL, LEX, BRANDS, CLAIMS, Comm.msg, Round 1 is done,…

- - - - Coils promotions
      - Device care
      - Device safety
      - Liquid combinations
    - - capsule promos
      - Flavours
      - Other closed systems devices
      - Safety
  - - - Ask the customer if he is satisfied or not with the device/liquid combination by replying with a simple Y/N to a SMS
        
        Not satisfied
        
        nudge the customer to visit the store where the store keeper can show the customer his other options/other devices which might be more satisfactory for him
        
        communicate relevant product portfolio which might be interesting for them
        
        time-bound promos eg: 1+1- will work especially if the customer has quit smoking
        
        Yes satisfied
      - Ask the customer if he purchased the liquid as a gift by simple Y/N, and this way he will stop receiving promo sms
        
        Yes gift
        
        device promos for future gifting
        
        Not gift
        
        Continue sending same comms as abv.
    - - Ask customer if he is still interested in receiving any communication from us since they have not purchased anything in over 60 days, by simply replying with a Y/N to SMS
        
        No ( no communication )
        
        Ask the customer if he is satisfied or unhappy with the product
        
        Yes ( yes continue sending me promos)
        
        Nudge the customer to visit the store somehow, get the conversation started with the store keeper to activate the customer
    - - Send promo offers regularly to keep the spirits of the customer high ( argumentative, because there is no value/logic in this)
      - After the customer reaches checkpoints - 20 bottles, 30 bottles, 40 bottles, and so on, invite the customer to visit the esw store and return the empty bottles, and win something in return- free liquid or cash awards. This way the customer footfall in store increases and the retailer gets an opportunity to cross-sell
        (increases footfall frequency/customer)
      - Flavor feedback,
      - New flavor launch communication
      - promo for high- value liquids like LiQueen, promo for products in inventory, promo for products new launches to improve acceptability
- - - - Ease of use
      - promo offers of capsules
      - device range
    - - Coils promotions
      - Free service
      - Liquids promo for open systems
      - Device care
    - - promotions based on recent purchases
  - - - Low to VFM
      - VFM to Premium
      - Low to Premium
    - - Premium to VFM
      - VFM to Low
      - Premium to Low