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Social Media Marketing, SMM frameworks - Coggle Diagram
Social Media Marketing
SM Landscape
SM Channels
SM Content
Implement & monitor campaigns
Measure impact :
SMM frameworks
Post
Tribes
What r ur segment and personas
Activities
Wht r their social activities
Listening
Wht is the convo landscape
Kpis
Measure ur efforts
Investment
Smm plan
Networking
Engage with influencers
Goals
Link ur efforts to ur mktg objectives
The process
Research & outreach
Create content
Promote it
Monitor efforts
Track engagements
Post by forrester
People
What kind of ppl use your product, their online behaviour
Objective
What r ur objctvs? Insights? More awrness?
Strategy
What outcomes u seeking from ur relationship with customers? What is the value proposition
Technology
What r ur technologies