DIRECT MARKETING - Coggle Diagram
to your target customer without the use of an advertising middleman
Forms of Direct Marketing
Targeted online display ads
Persuade the recipient to take action.
Getting a sale
Visit a website
Call for more information
Return a postcard requesting a quote.
Enter their name and email address
Make a purchase
Reasons direct marketing is more successful are:
You can make the message personal.
Has a higher return on investment.
It is more cost-effective to market to buyers.
Uses a number of built-in ways to track the success of each campaign.