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GARS, See a - Coggle Diagram
GARS
Tools
Google Analytics
Call Rail
HubSpot
KissMetrics
HotJar
Campaign
Lead Acquisition
Education
Brand Awareness
Lead Generation
Client Retention
Education
Lead measurement
Weekly emails from GARS - in put into hubspot
Data Studio Dashboard
Lead Scoring system
Quantity of leads
Clean Up
Analytics
Google Analytics
Custom Audiences
General Review
Goals & Events
Other Analytics
Call Rail
Tag Manager
HotJar
KissMetrics
HubSpot
Lists
Forms - Inventory & Evaluate
Quote process
Lead Scoring
Are we sending out emails properly?
Check workflows to verify
Lead scoring criteria
Goals
Paid
Owned
Earned
Quality leads
Content viewed (quanitty of times)
Times visited to the site
Emails opened
Media
Owned
Radio Interviews
Webinars
Videos
Email
Podcast
Paid
Social
Search
Display
Radio/Podcast
Video
Earned
Search Engine Optimization
PR
Conversions
Micro Conversions
Phone Number Click
Top Bar
Footer
Page Location
Mobile/Desktop
Source
Visits to conversion
Get Quote Clicks
Mobile/Desktop
Top Bar
Footer
Page Location
Source
Visits to conversion
Website Engagement metrics
Time on site > 2
Pages per session > 3
Scroll Depth
New vs returning
Product View
Page
Location (slider view)
Visits to conversoin
Short Form Fill Out
Mobile/Desktop
Page Location
Source
Visits to conversion
Watch our videos
Page location
Entry path (slide, top nav)
Which video
Time watched
Quantity of videos watched
See a real story
See a real story
Client Scoring
Score 3 or better
Macro Conversions
Get A Quote Submission
Mobile/Desktop
Source
Quantity of visits
Visits to conversion
Content
Themes
Revenue protection related content
What does different insurance mean (not slanted towards GARS)
How to turn a profit in bad conditions (GARS Insurance)
Business Operations Content (Education)
Use language people care about
Q&A with real farmers
Use real reps to create familiarity
Engage with the farmers to find the ones we want
Showcase how farmers have turned their farm around
Understand farmers problems holistically
Emphasize with their pain
Make them the hero
Feature their transformation
Tell the farmers story - The turn around
Address multiple issues - External (cashflow) & Internal (marriage, feeling of failure)
See a