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Empathy Map - Coggle Diagram
Empathy Map
What do they need to DO?
She needs to think positively and figure out a solution in a virtual environment other than an online store that will enable her to resume her work, and complete her responsibilities. She needs to make a decision on whether she would like to continue in her current state, or is she willing to take a risk with a new solution that might help her get out of her issues. We will know if this decision was successful when she receives more customers and generates more business.
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What do they SEE?
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She watches negative news and media all day, that confirms all these ideas in her mind.
What do they DO?
I have been able to observe negative thoughts and behavior in the brief conversation we had. She kept talking about the losses she has incurred during this time
I can imagine her trying to market and sell her remaining pieces online, and trying to cope up with low financial resources in the family.
She spends time coming up with more designs with the pile of fabric she has in her inventory herself.
What do they HEAR?
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She hears her friends and family talk about their losses incurred during this time, putting more pressure on her as a working member of the family.
She hears her colleagues going through the same thing as her, and her employees asking for salaries when there is no inflow of cash anyway.
What do they SAY?
We have heard her talk about her goals of 2020 shifting further 3-4 years back, and have heard her talk about the losses she has suffered in this time.
We can imagine her talking about her fear of losing her business due to post-COVID hands-free ideas of a futuristic world.
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