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Marketing strategy revision - Coggle Diagram
Marketing strategy revision
Social Media
Instagram
Stories
Posts
improves brand image
spreading awareness
engaging with target audience
commenting on posts and stories
replying to comments
reposting content from potential customers
Paid campaigns
Lead generation
Awareness
Conversion
Facebook
Posts
engaging with our current customers/ audience
Posting in groups
finding leads that are not aware of us yet
Paid campaigns
lead generation
conversions
Awareness
LinkedIn
Sharing professional successes
adds to the credibility of a company
sharing profesional events
possible B2B lead generation
Webiste
Optimize SEO
improve google ranking
using keywords
improves the credibility of a brand
Blogging
through using keywords
lead generation- last step in the funnel
Market Research
Who is our customer?
research the competition
understand the characteristics of our customers
buyer persona
understad why a person isn't a return customer
write a survery questionannre and send it to a list of people that weren't coming back after the first time
How have the marketing efforts been performing?
analyzing the data on a weekly basis
using google analytics
check performance of paid campaigns
check the performance of keywords on the website. this signals whether there is going to be an improvement in SEO or now