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Maslow’s hierarchy of needs - Coggle Diagram
Maslow’s hierarchy of needs
physiological:
:smiley:
LEVEL NEEDS
Water, Sleep, Food :smiley:
Relevant Products
Medicines, staple items, generics :smiley:
Example
Quaker Oat Bran—‘‘It’s the right thing to do.’’
safety:
level needs
Security, Shelter, Protection
Relevant Products
Insurance, alarm systems,retirement, investments
Example
Allstate Insurance—‘‘You’re in good hands with Allstate.’’
Belongingness:
:<3:
level needs:
Love, Friendship, Acceptance by Others :<3:
Relevant Products
Clothing, grooming products, clubs, drinks :<3:
Example
Pepsi—‘‘You’re in the Pepsi generation.’’
Ego needs:
: :smiley:
level needs:
Prestige, Status, Accomplishment :smiley:
Relevant Products
Cars, furniture, credit cards, stores, country clubs, liquors :smiley:
Example
Royal Salute Scotch—‘‘What the rich give the wealthy.’’
Selfactualization:
level needs:
Self-Fulllment, Enriching Experiences
Relevant Products
Hobbies, travel, education
Example
Hobbies, travel, education