Please enable JavaScript.
Coggle requires JavaScript to display documents.
Harvest festival mobile app (tourism app) - Coggle Diagram
Harvest festival mobile app (tourism app)
Typical Users
David - Tiny Town cultural minister
Prescribed
Users should be able to see parts of town not directly associated with the harvest festival
Wishes to promote Tiny Town as a whole
Self-Determined Motivations
Wants the app to not be entirely focused on the festival
Wishes for the app to be able to be used outside of the festival period
Michael - Tiny Town farmer
Prescribed
Wants to know where to park when driving into Tiny Town
Wants to know when Tiny Town events are happening
Self-Determined Motivations
Stall owner?
Linda - Tiny Town hotel manager
Prescribed
Wants to be able to see where stalls are
Self-Determined Motivations
Use the Tiny Town app to aid her hotel and assist tourists
The Wilsons - Typical harvest festival consumers
Prescribed
'Child friendly' stall flags for easy classification
Map of the town
Wish to visit the harvest festival
Self-Determined Motivations
Want to enjoy the festival as much as possible without the app being too invasive
Self-Determined Criteria
UI
Simple and intuitive
Consistent theme throughout all screens - town colour scheme?
Golden rules to consider
Keep the users in control at all times - maximum functionality
Reduce memory load - simplicity
Consistency throughout all screens
Labels on everything where possible and non invasive
UX
Usability principles
Accessibility
All users should be able to have the same user experience regardless of personal circumstance
Help button for key screens, in conjunction with preexisting apple accessibility functions
Effectiveness
Safety
User should feel safe in all aspects when using the app
Offline activity, no data sharing
Maximum data integrity as there is no data shared
Utility
App should be as functional as possible, and the user must be able to use the app well
General easy process to use -- simple map
Learnability
App must be easy for users to learn quickly
Labels are appropriate and concise
Mark points of interest and add to a personalised list within the app
Back-end things consider for actual implementation
App permissions
Location services not needed - small size of the festival would make tracking within the festival grounds problematic and innacurate
Offline functionality - no wifi access perms needed
Do we really need google maps? Extra usage costs if needed
Notification permissions
Reminders for key festival events may require notifications
Background app usage
Non apple compatibility
Prescribed criteria
Inform users of Tiny Town's rich history as a farming community and its commitment to heathy lifestyles and sustainable agriculture
Provide information about local businesses/stalls
Map of Tiny Town with the location of the festival site
Include the Tiny Town City Council Logo
Embrace accessibility for all
Client Issue
Must promote economic identity
Tourism
Festival app needed to guide consumers through the festival
Prominent Competitors
EKKA 2019 (festival guide app)
Strengths
Intuitive 2D/3D interactive map
Itinerary
Events notifier
Weaknesses
Bad reviews
Unclear usability
"No more than a glorified map"
Software issues/bugs
No maps outside of the festival
No info on where to park/how to get in
Clunky 3D map user experience
Invasive design/sensory overload