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Advertising - Coggle Diagram
Advertising
Why web advertising
Internet advertising is growing very rapidly
people spend more time on the internet
Internet provides interactivity
interact one-to-one with customers
Popular types
search
mobile ads
display/banner ads
Media richness
Easy updating
Personalization
Methods
Major categories
Classified
display
Interactive
Banner
Benefits
Limitations
Popup and Similar-type Ads
Popup videos
E-mail advertising
Benefits
Limitations
Search Engine Advertisement and Optimations
SEO
Google
Overview
Definition
Advertising is the delivery of ads to Internet users
to influent people to buy a product or a service
interact directly with customers
Types
Traditional advertising
an imperson
one-way mass communication
Telemarketing
Direct mail
expensive
response rate not to high
know very little a about recipients
Cyclical process
Terminologies
Ad views
Click
CPM
Click-through rate
Conversion rate
Hit
Landing page
Mobile marketing and advertising
Definition
The use of mobile devices
as a means to advertising
Mobile advertising
Interactive mobile advertising
Types of mobile ads
Short message ads
Location-based ads
Strategies and promotions
Permission advertising
Affiliate advertising
Localization in advertising
Developing an online advertising plan