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OTB Marketing Plan - Coggle Diagram

- - - - What is a Rooming House
      - How do the Numbers Work
      - The Development Process
    - - What is a Splitter Block and how does it differ to a Sub-division site or a Widow Block
      - How to know if you’re sitting on a splitter block, a widow block or a sub-division site
      - How to split or sub-divide your block
  - - - Timelapse of a demo, split and new constructions
      - How to search Google Maps to see if you have a splitter block
      - Testimonial videos from people we have worked with (rope in some friends for this)
    - - Construction Process
      - Floor Plan walk through
  - - - Gross and Net Returns Calculator
      - Increased returns vs standard house
      - Input your equity to show how much of return you could get from it by investing in rooming houses
    - - Profit Calculators
        
        Splitter
        
        Sub-division
        
        Widow
      - Whether to renovate or sell as a splitter/sub-division site calculator
      - How much will you save by selling to us off-market (comms, marketing, time and hassle)
- - - - Multiple Ad Sets - Testing
        
        Value add and capture email (videos, calculators, case studies etc)
        
        Email sequence
        
        5 min discovery session call
        
        Physical meeting
        
        DD period
    - - Multiple Ad Sets - Testing
        
        Value add and capture email (videos, calculators, case studies etc)
        
        Email sequence
        
        5 min discovery session call
        
        Physical meeting
        
        DD period
    - - Multiple Ad Sets - Testing
        
        Value add and capture email (videos, calculators, case studies etc)
        
        Email sequence
        
        5 min discovery session call
        
        Physical meeting
        
        DD period
    - - Lookalike Audience off our existing database
      - Re-targeting of all ads
- - - - Drive to lead capture page with a value add (ebook, calculator, video etc) - Test multiple value adds for what is most effective
        
        Add more value to capture email address
        
        Add to email sequence
        
        5 min discovery call session
        
        Physical meeting
        
        DD period
- - - - Direct Mail
        
        Follow up phone calls
    - - Offer kickback fees for bringing us off-market sites