Iconic literacy: image reading. - Coggle Diagram
Iconic literacy: image reading.
The significance of iconic literacy in
Literacy is the learning of the alphabet understood in
symbolic and symbolic sense, but not only of traditional alphabets, but of any system of more or less abstract signs and symbols.
conic literacy concept.
The camera: elements and techniques of use
audiovisual and semantic
Morphology. The still image: types, elements (point, line, shape,
framing, light, colors ...), functions. The moving image:
Comparison of languages
Types of information processing: sequential and global.
Interaction between symbolic systems and cognition. The language audiovisual.
Publicity and propaganda. Ads: types, resources that
uses, values that it transmits. Subliminal messages and unnoticed
Functions of the image in the banner
Visual literacy should be considered anywhere
educational level, but there are no explicit pedagogical elements for the acquisition of this type of competence, which is generally neglected and not given due importance.
Image definition: Manual image and image
Many authors have defined what they consider an image
iconic, emphasizing one or the other of its aspects, but all agree that it is a representation, which can be material or digital, of a reality captured on a surface.
The image communicates, it has a singular process of meaning
consisting of two messages that make speech possible
-denotative message (objective meaning).
-connotative message (subjective meaning)
Image reading methods: Still image and image
The single image is a type of sign with a single replica.
This characteristic of uniqueness has served to grant a value to artistic work in the art market. In the
communication society the graphic arts present a unusual advance with mechanical and digital reproduction.
Reasons for iconic literacy
Visual literacy should be a crosscutting issue in the
Study Plan; be operationalized in strategies applicable in any subject, for example:
-In the handling of complex texts where texts intervene
iconic and linguistic (books, magazines, advertisements).
-In the elaboration of academic and didactic materials
visual, audiovisual or three-dimensional.