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Social Media fundamentals - Coggle Diagram
Social Media fundamentals
Setting up profiles
Consistency
Interlinking
https links to brand
a good square logo
https://blog.hootsuite.com/social-media-image-sizes-guide/
Tracking results
Dark Sharing
UTM codes
UTM.io
How it works in Analytics
Analytics Annotations
Effective posts
Title and Visual assets matter
Testing different pitches
Create multiple post to find what works
Twitter Ads / Facebook Ads
An experiment you can all run
Link to Best headlines article.
Who is my audience? Whats in it for them?
Might be several audiences
New is great but Dont forget your existing customers!
Learn wht works- Results dashboard
Links
Video Vs TXT
Understanding the connection between social and everything else
Smartinsights diagram
content cycle diagram
Boosting
One size does not fit all
Tailor to individual platforms
How to Scale
Central calendar
Track results and do more of what works
Make the most of your content
Tools to help
SEMrush
Hootsuite
Buffer
Inoreader or Feedly
Social Sprout
Using Opengraph to help scale
Yoast SEO
All in one SEO
Treat each piece of Content like a product launch
Reuse that content!
repurpose with different messages
Your posts- Other peoples Posts
How Algorthms work
Social media is like a Party