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LOW SALES PIPELINE CONVERSION of TECHNO SERVE, COLLABORATION - Coggle…
LOW SALES PIPELINE CONVERSION of TECHNO SERVE
:
CUSTOMER
LOCATION
Marketting personnel is unable to convert leads into opportunities of particular location P2
Unable to reach out to prospective customers who are interested in the product P1
Popularity
The product is not very popular among the customers P2
The company targets its product only for a certain set of customers P1
Timeline
Time Taken to convince the customer & convert it from prospective to final is high P1
COMPETETION
PRICE Comparision
Lower price offered by competitors P2
PRODUCT COMAPARISION
Better quality product are offered by competitors P1
SERVICE
Efficient sales & after sales team of the competitors p3
Value added service ,are offered alongwith the main product-P3
Competetiors have better reach to customers P1
Technology Comparision
Competitors have technologically advanced products p0
CONTEXT
New technology imported from China is more popular which is making the product less preferable p3
New technology has made few products redundant P0
COMPANY
Internal
SALES
Unrealistic targets are assigned P2
Inefficient sales team P1
Inability approach the leads within short span of getting the information. P1
MARKETTING
Improper advertising channels are used P0
Inability to use proper marketting channels P1
External
PRODUCT
Technologically outdated product P0
Low quality product offered when compared to Peer groups P1
Product does not meet the client requirement. P0
COLLABORATION
SUPPLY VENDORS
Updated products are not provided by vendors p1
High Licence fee is charged by the Vendor p2
No sales support service/ add on service is provided by the vendor p2
DISTRIBUTION CHANNELS
Distribution channels are not preferable by the end customers p0
No support is provided on after sales service p1