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Merck Marketing, Life Science - Coggle Diagram
Merck Marketing
Branding
Digital Marketing
Email Marketing (EDM)
Brand Loyalty & Convert Sales / Deliver effective messages/Enhance engagement(CTA)
Remarketing
Promotion
Information
EC Website (Sigma-Aldrich)-wide product range
Membership
Retention (loyalty program)
Facebook
Communication - Brand Awareness
Line
Consolidate Relationship (CRM)
Youtube
CTA
Relaunch Brand Visual Image (young & eye-catching)
Concept of a vibrant science and technology company
Scientific curiosity & Passion for research
Lovebrands (emotionalise)
Connect w/ customers or prospects on an emotional aspect
Life Science
6 Brands
Supelco - Analytical products
Millipore - Preparation, Separation, Filtration & Testing Products
SAFC - Pharma & Biopharma Raw Material Solutions
Sigma-Aldrich - Lab & Production Materials
BioReliance - Pharma & Biopharma Manufacturing &Testing Services
Milli-Q - Lab Water Solutions
Products(lab equipments & raw materials) / Services / Expertises
Process Solutions
e.g. Estapor®
Applied Solutions
e.g. Milli-Q® IQ7000
Research Solutions
e.g. The Power of Rabbit
Clients
Academic labs
Biotech
Biopharmaceutical manufacturers