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Millenials - Coggle Diagram
Millenials
Characteristics:
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Media and tech savy
Early adopter of new technologies
Mostly raised by baby boomers
Most likely to have laptops and smart phones
Grew up during economic boom
Behaviour
Prioritise family over work
Confident
Achievement oriented
Ambitious
Attitude
Confident
Have high expectations from employees/employer
Idealistic
Team oriented
Implications for marketing
Target early to build brand loyalty
Use mobile marketing
Use short snappy phrases as they process information faster
Motivations
Job security
Ambiguity
Want the best quality of life